Mark Zuckerberg, the CEO of Meta, believes that Threads will be Meta’s next network with a billion users, providing Twitter serious competition.
On Wednesday, Zuckerberg discussed Meta’s second-quarter earnings call with investors and talked about his hopes for Threads.
It’s an odd oddity in the digital sector, he claimed, that there hasn’t been an app like this for text-based conversations that has attracted a billion users.
Despite having the quickest 100 million signups, Threads’ engagement rate has decreased since the app’s debut. However, according to Zuckerberg, “tens of millions” of users continue to use the app every day.
He said, “I’m highly confident we’re going to be able to pour enough gasoline on this to help it grow.”
Other Meta systems have not yet advertised Threads. The app’s marketing will begin after it has a firm grasp of its fundamentals.
In addition, Threads will start to accept adverts if a certain amount of users join up.