ISLAMABAD (APP) Asim Jofa, a renowned fashion designer, founded SHOPY, a platform dedicated to showcasing Pakistani talent and businesses throughout the world, with the goal of elevating Pakistan’s creative community and providing a global stage for local artists, producers, and entrepreneurs.
Asim Jofa, who has received several honors, views SHOPY as an opportunity to give back to the community that has helped him.
With this platform, Pakistani artists will be able to expose their work to a worldwide audience, closing the gap between local ingenuity and international exposure.
Asim Jofa told APP, “Pakistan is full of amazing talent, but many lack access to a worldwide platform.
SHOPY is my approach of bridging that gap by providing creators with the exposure, tools, and promotion they require to flourish.”
SHOPY is more than simply a commercial endeavor; it is a mission to unleash Pakistan’s creative potential and establish it on the global stage.


